JAFRIE BY R

E-commerce Fashion Shoot.

Jafrie by R Logo

Capturing the moment.

Jafrie by R Model Closeup
Jafrie by R Dress
Jafrie by R Fashion
Background Cover Image

The Brand

Jafrie by R is an Australian Women’s Designer label based in Sydney, Australia. Jafrie is a women-led, women-first label that aims to provide transparency in the production of their garments through fair workplace practices and ethical production in Australia.

Jafrie by R Model
Jafrie by R Model

The Campaign

Jafrie approached Pyxel Media to assist in the launch of their new collection, Resort ’22. The project required a full creative strategy from pre-production storyboarding to post-production editing. A team of models, photographers, makeup artists and videographers collaborated on the day to ensure every aspect was accounted for.

The Campaign

Jafrie approached Pyxel Media to assist in the launch of their new collection, Resort ’22. The project required a full creative strategy from pre-production storyboarding to post-production editing. A team of models, photographers, makeup artists and videographers collaborated on the day to ensure every aspect was accounted for.

Jafrie by R Model

The Results

Resort ’22 Collection Teaser Video.

Resort ’22 Collection Teaser Video.

Resort ’22 Collection Runway Video.

Resort ’22 Instagram Reels.

Resort ’22 Instagram Reels.