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5 Factors to Consider When Designing Your Logo

14th Feburary 2020.

Your logo is the visual representation of your brand. It encapsulates your image and creates a sense of familiarity with your audience. Whether you’re starting a new business or looking to revamp your current logo, the following 5 factors are recommended to consider when designing your logo:

1. Does your logo best represent your brand?
a. Your logo should be an essential part of your branding and align with all other visual aspects of your business. Alongside this, your logo should best represent your products or services and not cause any misperception about
what your business does.

2. Is your logo Unique?
a. If you’re going into a competitive market, then your logo needs to stand out from your existing competition. It is important to conduct research on existing brands in your niche to ensure your logo doesn’t coincide with theirs.

3. Are the fonts and colours used appropriate?
a. Colours are important as they can create an immediate impression on your brand. For example, blues and greys can represent corporate, professional brands whereas red expresses playful, modern brands. Typography on the other hand matters just as much as the design as can give the design a modern touch or a more vintage classic look depending on your brands image.

4. Is there too much going on?
a. Incorporating too many graphics into the logo can make it end up looking crammed and confusing. A simple yet elegant logo may be all that’s required to leave a lasting impression.

5. Is your logo versatile?
a. Your logo should be able to be used further down the track if you decide to branch out and expand your products or services. For example, if your logo represents a videography company and you decide to expand and include marketing as part of your services, your logo may not best represent this, which takes us back to Factor 1 – does your logo best represent your brand?

“Make it simple, but significant.” – Don Draper

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