How We generated over 60 enquiries in
2 months

Case Study

Australian coffee academy

Here’s how we increased course bookings and reignited the brand’s influence using social media.

The Australian Coffee Academy teamed up with Pyxel Media to reignite their influence across the industry of barista’s and soon to be barista’s. The Australian Coffee Academy offer’s barista courses to those wanting to enter the industry or looking to further their current skills.

The Academy saw an opportunity in utilising social media to attract the younger generation looking to enter the coffee industry.

Pyxel Media Social Media Videography Adelaide
Strategy

The Goal was to increase course bookings and become known as one of Adelaide’s professional Barista training centre’s.

how we did it
  • Development of a brand new website
  • Design of new creatives specific for students
  • Offering student discounts
  • Retargeting of exisiting customer base and creating lookalike audiences
  • Generating leads through Facebook Lead Generation Ads
the result

In the span of 2 months, we were able to generate over 60 enquiries directly through Facebook Lead Generation. This was achieved through very detailed targeting and retargeting. The student discount creative alongside detailed targeting using Facebook & Instagram helped achieved this result.

some of our clients

who we have worked with
Eatilly Foodland Thebarton Adelaide

eatilly

thebarton foodland IGA
Flavours Patisserie

Flavours Patisserie Cafe

Blackrock, Parkdale, Beaumaris VIC
Fine Choice Coffee Solutions Pyxel Media

Fine Choice Coffee Solutions

Coffee Solutions SA
Jafrie by R

Jafrie by R

Women's Designer Label