How We generated over 60 enquiries in
Here’s how we increased course bookings and reignited the brand’s influence using social media.
The Australian Coffee Academy teamed up with Pyxel Media to reignite their influence across the industry of barista’s and soon to be barista’s. The Australian Coffee Academy offer’s barista courses to those wanting to enter the industry or looking to further their current skills.
The Academy saw an opportunity in utilising social media to attract the younger generation looking to enter the coffee industry.
The Goal was to increase course bookings and become known as one of Adelaide’s professional Barista training centre’s.
- Development of a brand new website
- Design of new creatives specific for students
- Offering student discounts
- Retargeting of exisiting customer base and creating lookalike audiences
- Generating leads through Facebook Lead Generation Ads
In the span of 2 months, we were able to generate over 60 enquiries directly through Facebook Lead Generation. This was achieved through very detailed targeting and retargeting. The student discount creative alongside detailed targeting using Facebook & Instagram helped achieved this result.