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Video Marketing

Useful information for Individuals or Businesses wishing to grow their brand on a digital platform

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how you can use video marketing for your business

10th November 2019

Benefits of Video Marketing

With the rise in social media platforms, video and audio has transformed the way we communicate. For someone who’s on the go, a short video may be more appealing for them to watch than to read a long copy. 

It doesn’t matter what you’re selling or what your industry is, video helps tell a story. Most social platforms use video, whether for entertainment purposes or for marketing, video will capture the attention of your audience. 

Here’s A Few Tips on How You Can Use Video Marketing

Explainer videos

Whether you’re an accountant, real estate agent or a lawyer; explainer videos can work in your favour as you can use this method to tell your audience about yourself and what you have on offer. Videos help build a connection even prior to a potential client has met you. 

Q&A Video

A Q&A video can really help to understand what the sticking points are for your customers. It can give you an insight on the factors that may need more consideration than others when dealing with customers. Here’s how you can create a Q&A video:

Create a post across the various social platforms you use, asking your audience what questions they want answered. 
Using your smartphone, answer these questions individually. Answering these questions using video rather than written copy (both should be utilised), keeps your audience engaged and shows that you are invested in them. You must avail these Benefits of Video Marketing for your business.

If you want to learn more about video production or marketing, check out our other articles below.

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin

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